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Wanted: Digital CRM Analyst in Utrecht

Are you inspired by quantitative, statistical analyses? Do you enjoy giving statistical advice based on your analyses? Do you have a strong interest in marketing and want to work at a company voted Top Employer of 2017? Then carry on reading!

Wat wij bieden:

  • An employer with official Top Employer 2017 certification!
  • A challenging, international working environment.
  • You will receive a competitive salary, 13th month and performance bonus.
  • Opportunities for training to further develop your skills.
  • A great team of fun and enthusiastic colleagues!

Wat ga je doen?

As a CRM Analyst, you are responsible for the structure, development and increased automation of reports, quantitative statistical analyses and models at the Direct & Durables department. Thanks to your strategic advice, based on your analyses, we achieve the department's turnover and profit goals together. You are the link between new/existing clients and the focus of future marketing campaigns. You support the marketing/CRM Manager in implementing SAS Marketing Automation and other marketing/CRM tools. In addition, you build segmentation models that make our clients' customer life cycle better and more efficient.

There are three result areas: Campaign Processing & Automation, Reporting and Analysis and Maintenance of the CRM systems. You identify and advise those responsible for internal and external support.

Our client is a leading consumer finance company and one of the largest financial institutions in the world. They have been present in the Dutch market since 1985 and have a team of more than 250 staff. Their core activities are car finance and consumer credit (personal loans and credit cards), distributed via point-of-sales partners and direct-to-customer channels such as the Internet. Their goal is to help people and companies flourish through responsible consumer loans, the best customer service and the best service to our partners. They strive to do so in a way that is simple, personal and fair.


Are you the perfect candidate for this vacancy and do you meet all of the requirements? Then click on the 'Apply now!' button and we will get in touch with you as soon as possible!

Wat wij vragen:

  • You are a university (WO) graduate with a degree in econometrics, science or similar.
    • You have at least 5 years work experience in a marketing intelligence and reporting role.
    • You are a marketing specialist with an affinity for analysis and figures.

    • You are familiar with SAS Marketing Automation.

    • Knowledge of financial products is an advantage!


Ben jij de perfecte kandidaat voor deze vacature en voldoe je aan de eisen? Klik dan op de knop 'Solliciteer direct!' en we nemen zo snel mogelijk contact met je op!

Extra informatie

HBO, Universiteit
Fulltime (ervaren)

Utrecht | Provincie Utrecht | Online marketing vacatures | Fulltime (ervaren) | HBO | Universiteit

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