To strengthen our marketing team, we are looking for an experienced Product Marketer. In this role, you will spearhead the post-product development marketing efforts. This includes acting as the "voice of the customer" and having a deep understanding of their needs and desires. You are responsible for developing and executing product marketing strategies that resonate with our target audience to help generate leads and increase awareness, differentiate our offerings, and ultimately drive revenue growth.
We are looking for a Product Marketer to clearly convey the story of BIMcollab and its benefits to our target audience worldwide. In this role you will be responsible for developing the product messaging strategy across all channels and persona, as well as marketing plans for new product launches.
Other responsibilities include:
- Collaborate with cross-functional teams, including product, sales, consultants, support and marketing, to ensure alignment and successful product launches.
- Craft compelling product messaging and positioning that effectively communicates the unique value propositions of BIMcollab.
- Collaborate with content marketers and creators to develop marketing collateral.
- Conduct market research to gather insights on competitors, industry trends, and customer needs.
- Drive automated sales with our trial and freemium models.
We are an inspired group of fanatics who believe that designing, building and maintaining can be more efficient with sustainable buildings as a result. With that goal in mind, we develop advanced tools for BIM (Building information modeling). With BIM all stakeholders can work together more effectively because all information is stored in one integrated 3D (data) model, which can be used from design and build to maintain and operate. Worldwide we reach the top-100 construction companies and architectural offices with our software. A team effort we are proud of! Additionally, we are a distributor in the Benelux of the BIM design software Archicad. We always score 8+ in client satisfaction surveys.
BIMcollab is our platform for BIM coordination, model checking, issue management, takeoffs, document management and asset management. We aim to improve the quality of 3D design models for buildings. Better 3D models lead to better buildings, so you contribute to making the built environment more sustainable with a smarter use of materials, less waste, and energy-efficient buildings. A good user experience is of paramount importance to us; we go for innovation and quality in our development. That is why BIMcollab is used by tens of thousands of specialists worldwide and why we are proud of it!
Your profile- A bachelor's and/or master's degree
- Past experience in product marketing and Product-Led-Growth
- SaaS / technology background a plus
- Ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior.
- Strong problem-solving ability and performance/metrics-driven thinking
- Excellent written and verbal communication skills in English.
- Works well in a collaborative, cross-team capacity, and also independently
- Strong project management skills
We offer a challenging job with lots of variety and opportunities to grow. We are located in the center of Eindhoven within walking distance of Central Station. You can also count on:
- A salary of €4.043 and €5.761 gross per month, depending on knowledge and experience.
- Above-average secondary employment conditions. The generous pension scheme and profit-sharing (on average 1,5 monthly salary or more), but also the employee participation ensure a great involvement of the employees.
- A varied and challenging job in an informal and collegial atmosphere with a high level of ambition and driven professionals. Achieving goals together is what we are good at.
- Plenty of room for personal input, initiative, independence, and good development and training opportunities.
- Contemporary extras such as a catered joint lunch, always fresh fruit.
- You work partly from home (with a working-from-home allowance) or in our nearly energy-neutral work environment at the office.
Do you recognize yourself in the above? Then apply immediately! Would you like to know more? Then take a look around at our websites www.kubusinfo.nl and www.bimcollab.com. If you have any questions, you can always call +31 (0)40 213 1950.
Acquisition in response to this vacancy is not appreciated.